Clusters of one
How do you deliver against a core motivation? The first step would be to define the specific motivation in the...
Making a genuine connection
Predictive analytics is pretty much what it appears to be; it addresses the question of what is someone likely to...
What vs. Why
Buyer motivation varies hugely. Often we have no choice (e.g. gasoline, basic food, etc.), often we have some latitude of...
Getting below the surface
So if small, concise messages work well in the new mobile ad paradigm, and the content management systems have evolved...
Practically small
So what are the practical limits of going ‘small’? If your objective is to communicate a concept clearly and unambiguously...
Let’s get small
I caught a quick snippet on the radio recently of Steve Martin’s “Let’s get small” comedy routine, and it triggered...
The rise of mobile precision
Google’s recent announcement regarding the Open Handset Alliance provides an interesting glimpse into where personalized advertising is headed. One of...
Blowing 2% out of the water
So if you were to apply a theoretical model of direct marketing that included behavioral algorithms with a predictive capability...
Why ask why?
So what is the relevance of asking WHY in advertising? The old adage used to be location, location, location, which...
A better banner
So how can you take the “customized banner” concept and roll it forward to the point where it’s so accurate...
Moving towards mass personalization
Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in...
Targeting vs. Delivery
Dick Reed over at Just Media recently ran a blog post that examined the changes in advertising spending for the...
To blog, or not to blog
One of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question...
SaaS and DITA as Market Drivers
SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it...
Dance of the elephants
So what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing...
Two steps ahead
Following up on the last post, if it is indeed possible to include advertising in any format that conveys information...
Ads everywhere?
When does it make sense to have an ad included in something you’re reading? If the ad provides access to...
A better mousetrap
One of the interesting side effects of the rapid growth of rich media as a communications enabler is it’s influence...
Visualizing Rich Media
The market is slowly moving towards the ability to visualize increasingly complex information entities that are driven by real-time dynamics...
Reducing the need to search
The market’s acceptance of the Adobe/Yahoo agreement to serve up contextual ads within PDFs should be interesting to watch. On...
Social Networks and Manufacturing Collaboration
New technologies that are consumer friendly have always run into opposition from IT groups in large corporations. Initially, there was...
The nature of bloggers
I’ve been blogging for several months now, and have noticed a consistent and pervasive theme in blogging, with a few...
Adobe on Fast Forward
Adobe’s unexpected announcement of a new CEO triggers a number of interesting questions, the most relevant of which is probably...
Rich Media, Social Networks, Dynamic Content, and On-Demand
There’s an interesting confluence that’s just starting to gain traction in the enterprise. This is the intersection of rich media...
Adobe gets SasSy
Adobe recently announced the availability of a browser based authoring tool through the acquisition of Virtual Ubiquity and the release...
Magic or Illusion?
The folks at Gartner have come up with another iteration of their “Magic” quadrant for ECM vendors, with what appears...
Adobe’s Technical Communications Suite–Getting Closer
This morning Adobe announced the availability of their Technical Communication Suite. While the offering is broad and appears to be...
Demanding on-demand
I’ve gotten some comments on the last several rich media postings, and the conversation always moves into the specifics of...
Surfs up. Way up. Now what?
Picture yourself standing on a beach. You look out towards the ocean and suddenly see a fifty foot wave headed...
Don’t fear the Wiki
There have been a number of posts recently regarding the validity and role of wikis as an information delivery vehicle...
Workflow holds the key to Rich Media’s Enterprise Success
The internet is “dead and boring,” according to a recent online post. The energy and growth that characterized the dotcom...
Looking for a shortcut on Labor Day? Guess again.
So since this is Labor Day weekend, let’s talk about labor savings techniques. When people refer to labor they normally...
A thousand times more efficient?
So to begin, if rich media information is going to be managed by a content management system, the rich media...
Why DITA is cool
At a macro level, what are the primary means people use to assimilate information? We read text, we look at...
To search, or not to search
Professional technical writers create documentation around a product or process; User Guides, Training Materials, Field Service Guides, etc. Basically documents...
Adobe’s Rich Media Foray
Adobe’s recent announcement about the release of Framemaker 8 is interesting not only because of what it says, but more...
Rich Media Drivers for Content Management
The primary focus of this blog will be the rapidly evolving market for rich media applications, and what new opportunities...
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