Author: danortega@hotmail.com

One of the core gating factors in deploying a Business Intelligence application is its overall effect on production workflow for

Looks like the first serious foray into ISP-based behavioral targeting is finally sputtering to a close. Spooked by misinformed and

Microsoft recently announced the release of two new features for IE8 that could potentially have a huge impact on the

So the uproar over NebuAd continues, and appears to be expanding to include not just NebuAd but the whole Behavioral

The folks at NebuAd had an interesting week. It’s not often that a relatively small start-up is called to the

One of the core requirements that would need to be in place in order to nail the connection between the

Predictive analytics is pretty much what it appears to be; it addresses the question of what is someone likely to

Buyer motivation varies hugely. Often we have no choice (e.g. gasoline, basic food, etc.), often we have some latitude of

So if small, concise messages work well in the new mobile ad paradigm, and the content management systems have evolved

So what are the practical limits of going ‘small’? If your objective is to communicate a concept clearly and unambiguously,

Google’s recent announcement regarding the Open Handset Alliance provides an interesting glimpse into where personalized advertising is headed. One of

So if you were to apply a theoretical model of direct marketing that included behavioral algorithms with a predictive capability,

So what is the relevance of asking WHY in advertising? The old adage used to be location, location, location, which

So how can you take the “customized banner” concept and roll it forward to the point where it’s so accurate

Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in