Author: danortega@hotmail.com

Staying ahead of the curve

This is the fourth of four postings on considerations that need to be factored in getting started with the mobilization

We (like most companies) are currently working through our marketing cycle for the coming year. Who do we target, with

Predicting what is likely to happen in the coming year is always a fun exercise (like watching the guy on

Many businesses and organizations across a broad variety of industries have discovered that work place mobility is both a planned

One of the issues that came up after the acquisition of Sybase by SAP focused on our overall approach to

There has been a steady stream of upbeat, expansive reports on the future of mobile marketing and advertising (most of

There appears to be a growing trend among content publishers of using targeting technologies to focus and solidify their relationships

Mobility trends are clear and undeniable, it is not just that the global market for mobile devices is now measured

Once a sale has been made, the customer has a limited range of interaction points with the vendor. There is

The aggregate trends for mobilization of rich media continue to show strong growth, despite a lingering global recession. The drivers