The wave begins to crest…
What are the implications for the creation, management, and analysis of rich media content as the entrenchment of mobile access
Continue readingAuthor: danortega@hotmail.com
Once is not enough
Several months ago we watched a behavioral targeting software company called NebuAd go straight off a cliff, burst into flames,
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The Mobilization of Rich Media
The mobile internet has been defined as the 7th mass media channel. For those unfamiliar with the expression, the prior
Continue readingRich Media and Categorization Standards
One of the good news/bad news developments playing out with social networks revolves around the vast amount of data being
Continue readingIn-text Context
There’s been a recent burp in the market for on-line content management, driven primarily by the increasing adoption of in-text
Continue readingGoogle Latitude and the Information Ecosystem
The Behavioral Targeting space had a huge rock dropped in the middle of its pond with the announcement of Google
Continue readingThe Pompetus of Marketing
My six year old son recently discovered the Steve Miller band, and has honed in on “The Joker” as his
Continue readingSocial Networks and the Marketing Mix
What is the right role for a social network to play in the marketing mix? There’s two primary variants of
Continue readingMonetizing Rich Media
There is a shift underway in how Facebook users communicate with each other; specifically with the increased use of one-to-one,
Continue readingThanks but no thanks
Politics is once again rearing its empty head in the form of “Do Not Track” legislation. There is a bill
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