Author: danortega@hotmail.com

To web or not to web

There has been a running debate for years within the mobile ecosystem on what approach yields the best result for

A successful social media strategy begins with just that, a strategy. There is a non-trivial amount of technology at play

I’ve been doing some work in the Advertising and Retargeting spaces over the past few weeks. This is a very

“Everybody complains about the weather, but nobody does anything about it.” Charles Dudley Warner Similar to Warner’s observation about the

A recent study indicated that only 14% of tablet experiences and 13% of smartphone experiences are personalized. Why are these

For those of us who work with analytic data as part of our marketing efforts, being able to slice and

So Facebook is continuing to grow on a global basis, they’ve found a way to monetize mobile, they’re continuously adding

It appears that after months/years of sitting quietly by and watching privacy advocates claim the moral high ground on consumer’s

I recently saw a recording of a presentation given last year by Gary Kovacs (currently CEO of Mozilla), on the

Following up on my last post, it makes a lot of sense to add the same sanity check filters to