Category: Content Management

Marketing After the Singularity: How to Lead with Humanity in the Age of AI

Somewhere between the first Slack thread about “leveraging AI for content efficiency” and the thousandth AI-generated blog that no one

There has been a steady stream of upbeat, expansive reports on the future of mobile marketing and advertising (most of

There appears to be a growing trend among content publishers of using targeting technologies to focus and solidify their relationships

Mobility trends are clear and undeniable, it is not just that the global market for mobile devices is now measured

Once a sale has been made, the customer has a limited range of interaction points with the vendor. There is

When mobile services were first introduced on a global level, one of the deployment issues that received a lot of

The mobile internet has been defined as the 7th mass media channel. For those unfamiliar with the expression, the prior

One of the good news/bad news developments playing out with social networks revolves around the vast amount of data being

There is a shift underway in how Facebook users communicate with each other; specifically with the increased use of one-to-one,

For years the content and data worlds co-existed in relative isolation from each other. Content was the province of authors,

How do you deliver against a core motivation? The first step would be to define the specific motivation in the

I caught a quick snippet on the radio recently of Steve Martin’s “Let’s get small” comedy routine, and it triggered

SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it

The primary focus of this blog will be the rapidly evolving market for rich media applications, and what new opportunities