Author: danortega@hotmail.com

There has been a running debate for years within the mobile ecosystem on what approach yields the best result for

I’ve been doing some work in the Advertising and Retargeting spaces over the past few weeks. This is a very

For those of us who work with analytic data as part of our marketing efforts, being able to slice and

So Facebook is continuing to grow on a global basis, they’ve found a way to monetize mobile, they’re continuously adding

It appears that after months/years of sitting quietly by and watching privacy advocates claim the moral high ground on consumer’s

I recently saw a recording of a presentation given last year by Gary Kovacs (currently CEO of Mozilla), on the

Following up on my last post, it makes a lot of sense to add the same sanity check filters to

The mobile ecosystem had better perk up and start sweating the details before the Privatistas over at the Center for

I came across an interesting article written by Michael Wu over at Lithium that goes into detail (in a not

We have been spending a lot of time lately working with customers who are trying to get a sense of