Category: Analytics

End user content and the closed feedback loop

Once a sale has been made, the customer has a limited range of interaction points with the vendor. There is

The aggregate trends for mobilization of rich media continue to show strong growth, despite a lingering global recession. The drivers

There have been a number of recent studies indicating consumers willingness to give up privacy if they feel the benefits

The privacy battles continue to rage, driven primarily by changing policies at some of the bigger social networking sites. It

During World War II, over 3000 bombs needed to be dropped to guarantee placing a single bomb within a target

The behavioral targeting space is separated into two loosely defined groups; those who favor the practice (advertisers or publishers, for

Optimizing and optimization have become common themes in both the media and technology sectors that focus on the consumer as

There has been a continuous background noise in the media about behavioral targeting and consumer privacy. The pro-privacy groups are

The holy grail of consumer marketing has always been the ability to reach an individual consumer with an offer that

One of the key drivers that defines how consumer-oriented businesses interact with both customers and prospects is the level of