Category: Analytics

A Branier Business

The pervasive trends of mobile computing and data analytics are rapidly approaching a point of singularity, and when combined, these

We recently sponsored a study by Kelton Research on what is keeping IT managers awake at night, specifically in terms

This is the fourth of four postings on considerations that need to be factored in getting started with the mobilization

We (like most companies) are currently working through our marketing cycle for the coming year. Who do we target, with

There appears to be a growing trend among content publishers of using targeting technologies to focus and solidify their relationships

Mobility trends are clear and undeniable, it is not just that the global market for mobile devices is now measured

Once a sale has been made, the customer has a limited range of interaction points with the vendor. There is

The aggregate trends for mobilization of rich media continue to show strong growth, despite a lingering global recession. The drivers

There have been a number of recent studies indicating consumers willingness to give up privacy if they feel the benefits

The privacy battles continue to rage, driven primarily by changing policies at some of the bigger social networking sites. It