Category: Analytics

Really hitting the target

During World War II, over 3000 bombs needed to be dropped to guarantee placing a single bomb within a target

The behavioral targeting space is separated into two loosely defined groups; those who favor the practice (advertisers or publishers, for

Optimizing and optimization have become common themes in both the media and technology sectors that focus on the consumer as

There has been a continuous background noise in the media about behavioral targeting and consumer privacy. The pro-privacy groups are

The holy grail of consumer marketing has always been the ability to reach an individual consumer with an offer that

One of the key drivers that defines how consumer-oriented businesses interact with both customers and prospects is the level of

What are the implications for the creation, management, and analysis of rich media content as the entrenchment of mobile access

Several months ago we watched a behavioral targeting software company called NebuAd go straight off a cliff, burst into flames,

The mobile internet has been defined as the 7th mass media channel. For those unfamiliar with the expression, the prior

One of the good news/bad news developments playing out with social networks revolves around the vast amount of data being