Category: Analytics

The start of a new year triggers a standard exercise for planners within the mobility ecosystem; trying to figure out

There once was a time when people who talked about the weather were considered boring. Not Anymore. Weather (referred to

We’re starting to hear noise in the media about the next prospective iPad killer wannabe, this time it’s rumored to

We recently sponsored a study by Kelton Research on what is keeping IT managers awake at night, specifically in terms

This is the fourth of four postings on considerations that need to be factored in getting started with the mobilization

We (like most companies) are currently working through our marketing cycle for the coming year. Who do we target, with

The aggregate trends for mobilization of rich media continue to show strong growth, despite a lingering global recession. The drivers

There have been a number of recent studies indicating consumers willingness to give up privacy if they feel the benefits

The privacy battles continue to rage, driven primarily by changing policies at some of the bigger social networking sites. It

During World War II, over 3000 bombs needed to be dropped to guarantee placing a single bomb within a target

The behavioral targeting space is separated into two loosely defined groups; those who favor the practice (advertisers or publishers, for

Optimizing and optimization have become common themes in both the media and technology sectors that focus on the consumer as

There has been a continuous background noise in the media about behavioral targeting and consumer privacy. The pro-privacy groups are

The holy grail of consumer marketing has always been the ability to reach an individual consumer with an offer that