Gaining a deeper insight into your customers
The holy grail of consumer marketing has always been the ability to reach an individual consumer with an offer that
Continue readingAuthor: danortega@hotmail.com
Analytics and the mobile consumer
One of the key drivers that defines how consumer-oriented businesses interact with both customers and prospects is the level of
Continue readingSetting the value of content
When mobile services were first introduced on a global level, one of the deployment issues that received a lot of
Continue readingThe wave begins to crest…
What are the implications for the creation, management, and analysis of rich media content as the entrenchment of mobile access
Continue readingOnce is not enough
Several months ago we watched a behavioral targeting software company called NebuAd go straight off a cliff, burst into flames,
Continue reading
The Mobilization of Rich Media
The mobile internet has been defined as the 7th mass media channel. For those unfamiliar with the expression, the prior
Continue readingRich Media and Categorization Standards
One of the good news/bad news developments playing out with social networks revolves around the vast amount of data being
Continue readingIn-text Context
There’s been a recent burp in the market for on-line content management, driven primarily by the increasing adoption of in-text
Continue readingGoogle Latitude and the Information Ecosystem
The Behavioral Targeting space had a huge rock dropped in the middle of its pond with the announcement of Google
Continue readingThe Pompetus of Marketing
My six year old son recently discovered the Steve Miller band, and has honed in on “The Joker” as his
Continue readingSocial Networks and the Marketing Mix
What is the right role for a social network to play in the marketing mix? There’s two primary variants of
Continue readingMonetizing Rich Media
There is a shift underway in how Facebook users communicate with each other; specifically with the increased use of one-to-one,
Continue readingThanks but no thanks
Politics is once again rearing its empty head in the form of “Do Not Track” legislation. There is a bill
Continue reading
Sales AND Marketing?
One of the things that has always puzzled me are position descriptions for a “Sales and Marketing” VP. The fact
Continue readingPrivacy vs. Unlimited Information
Last month the “Future of Privacy Forum” had its public unveiling. Privacy advocates who are long on rhetoric and short
Continue readingInformation Equipoise
For years the content and data worlds co-existed in relative isolation from each other. Content was the province of authors,
Continue readingHerding rabid cats
As social media continues to evolve, expand, and refocus, it triggers the obvious questions of where to next, and why?
Continue readingPublic Whupping – Round 2
Now that behavioral targeting vendor NebuAd has skidded off a cliff and burst into flames, it appears that it’s counterpart
Continue readingVirtually predictive
I was at a dinner party recently where one of the guests was trying to explain the concept of virtualization
Continue reading
Geeks vs. Wonks
While Business Intelligence, Predictive Analytics, and other forms of metrics-driven insights into corporate behavior have burrowed into select areas of
Continue reading