To blog, or not to blog
One of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question.
Continue readingAuthor: danortega@hotmail.com
SaaS and DITA as Market Drivers
SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it
Continue readingDance of the elephants
So what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing
Continue readingTwo steps ahead
Following up on the last post, if it is indeed possible to include advertising in any format that conveys information,
Continue readingAds everywhere?
When does it make sense to have an ad included in something you’re reading? If the ad provides access to
Continue readingA better mousetrap
One of the interesting side effects of the rapid growth of rich media as a communications enabler is it’s influence
Continue readingVisualizing Rich Media
The market is slowly moving towards the ability to visualize increasingly complex information entities that are driven by real-time dynamics.
Continue readingReducing the need to search
The market’s acceptance of the Adobe/Yahoo agreement to serve up contextual ads within PDFs should be interesting to watch. On
Continue readingSocial Networks and Manufacturing Collaboration
New technologies that are consumer friendly have always run into opposition from IT groups in large corporations. Initially, there was
Continue readingThe nature of bloggers
I’ve been blogging for several months now, and have noticed a consistent and pervasive theme in blogging, with a few
Continue readingAdobe on Fast Forward
Adobe’s unexpected announcement of a new CEO triggers a number of interesting questions, the most relevant of which is probably,
Continue readingRich Media, Social Networks, Dynamic Content, and On-Demand
There’s an interesting confluence that’s just starting to gain traction in the enterprise. This is the intersection of rich media,
Continue readingAdobe gets SasSy
Adobe recently announced the availability of a browser based authoring tool through the acquisition of Virtual Ubiquity and the release
Continue readingMagic or Illusion?
The folks at Gartner have come up with another iteration of their “Magic” quadrant for ECM vendors, with what appears
Continue readingAdobe’s Technical Communications Suite–Getting Closer
This morning Adobe announced the availability of their Technical Communication Suite. While the offering is broad and appears to be
Continue readingDemanding on-demand
I’ve gotten some comments on the last several rich media postings, and the conversation always moves into the specifics of
Continue readingSurfs up. Way up. Now what?
Picture yourself standing on a beach. You look out towards the ocean and suddenly see a fifty foot wave headed
Continue readingDon’t fear the Wiki
There have been a number of posts recently regarding the validity and role of wikis as an information delivery vehicle
Continue readingWorkflow holds the key to Rich Media’s Enterprise Success
The internet is “dead and boring,” according to a recent online post. The energy and growth that characterized the dotcom
Continue readingLooking for a shortcut on Labor Day? Guess again.
So since this is Labor Day weekend, let’s talk about labor savings techniques. When people refer to labor they normally
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