Sales AND Marketing?
One of the things that has always puzzled me are position descriptions for a “Sales and Marketing” VP. The fact
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Author: danortega@hotmail.com
Privacy vs. Unlimited Information
Last month the “Future of Privacy Forum” had its public unveiling. Privacy advocates who are long on rhetoric and short
Continue readingInformation Equipoise
For years the content and data worlds co-existed in relative isolation from each other. Content was the province of authors,
Continue readingHerding rabid cats
As social media continues to evolve, expand, and refocus, it triggers the obvious questions of where to next, and why?
Continue readingPublic Whupping – Round 2
Now that behavioral targeting vendor NebuAd has skidded off a cliff and burst into flames, it appears that it’s counterpart
Continue readingVirtually predictive
I was at a dinner party recently where one of the guests was trying to explain the concept of virtualization
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Geeks vs. Wonks
While Business Intelligence, Predictive Analytics, and other forms of metrics-driven insights into corporate behavior have burrowed into select areas of
Continue readingInvisible Intelligence
One of the core gating factors in deploying a Business Intelligence application is its overall effect on production workflow for
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Making non-linear linear
There has been a fair amount of recent coverage on the shortcomings of business intelligence as the concept starts to
Continue readingIn like a lion, out like a lamb
Looks like the first serious foray into ISP-based behavioral targeting is finally sputtering to a close. Spooked by misinformed and
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