Author: danortega@hotmail.com

The folks at NebuAd had an interesting week. It’s not often that a relatively small start-up is called to the

One of the core requirements that would need to be in place in order to nail the connection between the

Predictive analytics is pretty much what it appears to be; it addresses the question of what is someone likely to

Buyer motivation varies hugely. Often we have no choice (e.g. gasoline, basic food, etc.), often we have some latitude of

So if small, concise messages work well in the new mobile ad paradigm, and the content management systems have evolved

So what are the practical limits of going ‘small’? If your objective is to communicate a concept clearly and unambiguously,

Google’s recent announcement regarding the Open Handset Alliance provides an interesting glimpse into where personalized advertising is headed. One of

So if you were to apply a theoretical model of direct marketing that included behavioral algorithms with a predictive capability,