Author: danortega@hotmail.com

Why ask why?

So what is the relevance of asking WHY in advertising? The old adage used to be location, location, location, which

So how can you take the “customized banner” concept and roll it forward to the point where it’s so accurate

Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in

Dick Reed over at Just Media recently ran a blog post that examined the changes in advertising spending for the

One of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question.

SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it

So what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing

Following up on the last post, if it is indeed possible to include advertising in any format that conveys information,

When does it make sense to have an ad included in something you’re reading? If the ad provides access to

One of the interesting side effects of the rapid growth of rich media as a communications enabler is it’s influence