Category: Analytics

In-text Context

There’s been a recent burp in the market for on-line content management, driven primarily by the increasing adoption of in-text

The Behavioral Targeting space had a huge rock dropped in the middle of its pond with the announcement of Google

My six year old son recently discovered the Steve Miller band, and has honed in on “The Joker” as his

What is the right role for a social network to play in the marketing mix? There’s two primary variants of

Politics is once again rearing its empty head in the form of “Do Not Track” legislation. There is a bill

One of the things that has always puzzled me are position descriptions for a “Sales and Marketing” VP. The fact

Last month the “Future of Privacy Forum” had its public unveiling. Privacy advocates who are long on rhetoric and short

For years the content and data worlds co-existed in relative isolation from each other. Content was the province of authors,

As social media continues to evolve, expand, and refocus, it triggers the obvious questions of where to next, and why?

Now that behavioral targeting vendor NebuAd has skidded off a cliff and burst into flames, it appears that it’s counterpart