Category: Analytics

Big Data’s not-so-hidden cost

We recently spent several days in Chicago at the Technology Business Management Conference, an event sponsored by Apptio that draws

We are entering an era where the technology curve we all live on is moving so quickly that the timeframe

The Internet of Things (IoT) is arguably the single biggest inflection point to hit the Information Technology ecosystem. Ever. We

From the moment we wake up to the moment we go back to sleep, we swim in a sea of

While we might claim we want to live our lives like a beer commercial (with a mighty thirst for undying

There has been a running debate for years within the mobile ecosystem on what approach yields the best result for

A successful social media strategy begins with just that, a strategy. There is a non-trivial amount of technology at play

I’ve been doing some work in the Advertising and Retargeting spaces over the past few weeks. This is a very

“Everybody complains about the weather, but nobody does anything about it.” Charles Dudley Warner Similar to Warner’s observation about the

A recent study indicated that only 14% of tablet experiences and 13% of smartphone experiences are personalized. Why are these