Let’s get small
I caught a quick snippet on the radio recently of Steve Martin’s “Let’s get small” comedy routine, and it triggered
Continue readingCategory: Background
The rise of mobile precision
Google’s recent announcement regarding the Open Handset Alliance provides an interesting glimpse into where personalized advertising is headed. One of
Continue readingBlowing 2% out of the water
So if you were to apply a theoretical model of direct marketing that included behavioral algorithms with a predictive capability,
Continue readingWhy ask why?
So what is the relevance of asking WHY in advertising? The old adage used to be location, location, location, which
Continue readingA better banner
So how can you take the “customized banner” concept and roll it forward to the point where it’s so accurate
Continue readingMoving towards mass personalization
Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in
Continue readingTargeting vs. Delivery
Dick Reed over at Just Media recently ran a blog post that examined the changes in advertising spending for the
Continue readingTo blog, or not to blog
One of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question.
Continue readingSaaS and DITA as Market Drivers
SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it
Continue readingDance of the elephants
So what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing
Continue readingTwo steps ahead
Following up on the last post, if it is indeed possible to include advertising in any format that conveys information,
Continue readingAds everywhere?
When does it make sense to have an ad included in something you’re reading? If the ad provides access to
Continue readingA better mousetrap
One of the interesting side effects of the rapid growth of rich media as a communications enabler is it’s influence
Continue readingVisualizing Rich Media
The market is slowly moving towards the ability to visualize increasingly complex information entities that are driven by real-time dynamics.
Continue readingReducing the need to search
The market’s acceptance of the Adobe/Yahoo agreement to serve up contextual ads within PDFs should be interesting to watch. On
Continue readingSocial Networks and Manufacturing Collaboration
New technologies that are consumer friendly have always run into opposition from IT groups in large corporations. Initially, there was
Continue readingThe nature of bloggers
I’ve been blogging for several months now, and have noticed a consistent and pervasive theme in blogging, with a few
Continue readingAdobe on Fast Forward
Adobe’s unexpected announcement of a new CEO triggers a number of interesting questions, the most relevant of which is probably,
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