Let’s get small
I caught a quick snippet on the radio recently of Steve Martin’s “Let’s get small” comedy routine, and it triggered
Continue readingCategory: Background
The rise of mobile precision
Google’s recent announcement regarding the Open Handset Alliance provides an interesting glimpse into where personalized advertising is headed. One of
Continue readingBlowing 2% out of the water
So if you were to apply a theoretical model of direct marketing that included behavioral algorithms with a predictive capability,
Continue readingWhy ask why?
So what is the relevance of asking WHY in advertising? The old adage used to be location, location, location, which
Continue readingA better banner
So how can you take the “customized banner” concept and roll it forward to the point where it’s so accurate
Continue readingMoving towards mass personalization
Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in
Continue readingTargeting vs. Delivery
Dick Reed over at Just Media recently ran a blog post that examined the changes in advertising spending for the
Continue readingTo blog, or not to blog
One of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question.
Continue readingSaaS and DITA as Market Drivers
SDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it
Continue readingDance of the elephants
So what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing
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