Moving towards mass personalization
Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in
Continue readingTechnology Marketing
Following up on the last post, we have two aspects of marketing that appear to be leap-frogging each other in
Continue readingDick Reed over at Just Media recently ran a blog post that examined the changes in advertising spending for the
Continue readingOne of my clients, the CEO of a CAD/CAM software company, recently asked a very basic, but pretty good question.
Continue readingSDL’s acquisition of Idiom confirms and accelerates some core, strategic shifts within the content management ecosystem. More than anything, it
Continue readingSo what are the kingpins of on-line advertising up to? To date, Google has done an excellent job of wringing
Continue readingFollowing up on the last post, if it is indeed possible to include advertising in any format that conveys information,
Continue readingWhen does it make sense to have an ad included in something you’re reading? If the ad provides access to
Continue readingOne of the interesting side effects of the rapid growth of rich media as a communications enabler is it’s influence
Continue readingThe market is slowly moving towards the ability to visualize increasingly complex information entities that are driven by real-time dynamics.
Continue readingThe market’s acceptance of the Adobe/Yahoo agreement to serve up contextual ads within PDFs should be interesting to watch. On
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